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Guide/Training < Financial investment: The keys to successful financial investment

Financial investment: The keys to successful financial investment

Published on April 1st, 2025

Financial investment is a complex and dynamic field, requiring a thorough understanding of the different options available, the associated risks and the strategies suited to each investor profile. Diversification remains one of the most effective techniques for balancing risk and return. Depending on your personal objectives, whether to build capital, manage wealth or prepare for retirement, there are a multitude of suitable solutions. A thoughtful approach and proactive portfolio management are essential to maximize returns while minimizing risk.

 

You can call on experts to professionally manage your investments and maximize the effectiveness of your financial choices.
 

Understanding financial investment

Financial investment involves allocating resources, usually money, with the aim of obtaining a return on investment (ROI). This return can take various forms, such as dividends, interest or capital appreciation. Investors need to be aware that any investment carries risks, including the possibility of losing all or part of their capital. It is therefore crucial to be well-informed and to consider one's financial objectives before committing to an investment strategy.

Investment strategies

Investment strategies vary according to each investor's objectives, risk tolerance and time horizon. Here are some common strategies:

  • Long-term investing: This strategy involves buying assets and holding them for an extended period, often years. The idea is to profit from the long-term growth of financial markets, while favoring short-term fluctuations.

  • Value investing: Value investors seek out stocks that are undervalued in relation to their attractive value. This strategy requires in-depth analysis of company fundamentals.

  • Growth investing : Unlike value investing, this approach targets companies whose earnings are likely to grow at a faster rate than the market. These stocks may have high valuations, but the return potential can be significant.

  • Diversification: Diversifying your portfolio is an essential strategy for managing risk. By investing in different asset classes (equities, bonds, funds, etc.), investors can reduce the impact of poor performance in any one asset.

  • Socially responsible investment (SRI): This strategy favors investments in companies that respect environmental, social and governance (ESG) criteria. It enables us not only to aim for a financial return, but also to support sustainable and ethical initiatives.

Alternative investment: Alternative investment includes non-traditional options such as art, commodities, crypto-currencies, private equity or real estate. These investments can offer attractive returns while often being less correlated to conventional financial markets, allowing for greater portfolio diversification.

Types of financial investment

Before you start investing, it's important to understand the different types of investment available. Each has its own characteristics, advantages and disadvantages. Understanding these differences enables you to choose the options best suited to your financial objectives and risk profile.

Investing in equities

Investing in equities involves buying shares in companies listed on the stock exchange. This enables investors to become shareholders and benefit from capital gains and dividends. Equities can offer the potential for high returns, but they also carry a high level of risk, particularly in terms of market volatility. It is therefore advisable to carefully evaluate the companies in which you are considering investing.

Investing in bonds

Bonds are another popular asset class. By investing in bonds, an investor lends money to a company or government in exchange for regular interest payments, as well as repayment of the principal at maturity. Bonds are generally considered less risky than equities, but offer lower potential returns. For those wishing to invest in bonds, it is essential to choose securities with appropriate credit ratings to assess the risk of default.

Mutual funds (FCP)

Fonds Communs de Placement (FCP) are investment vehicles for diversifying a portfolio by purchasing units in a professionally managed fund. This fund invests in a combination of financial securities such as equities, bonds or other assets. FCPs are suitable for investors wishing to benefit from professional management without having to make direct investment decisions.

Investing in SICAVs

Sociétés d'Investissement à Capital Variable (SICAVs) are collective investment funds that enable investors to pool their resources to build up a diversified portfolio. Unlike FCPs, SICAVs are fully-fledged companies in which investors are shareholders. These funds enable investors to invest in a variety of assets, while offering professional management. However, management fees may apply, and should be taken into account before choosing this investment option.

Investing in a PEA-PME

The Plan d'Épargne en Actions destiné aux Petites et Moyennes Entreprises (PEA-PME) is a specific savings product in France that allows you to invest in unlisted and small listed companies. This type of investment offers attractive tax benefits, including a tax exemption on gains provided a certain holding period is respected. The PEA-PME is therefore an opportunity to invest in the development of the local economy while enjoying tax benefits.

Investing in unlisted companies

Investing in unlisted companies can be an attractive strategy for yield-seeking investors. Unlisted companies, often with high growth potential, are less accessible to retail investors due to their status. However, thanks to private equity platforms such as those offered by Eurazeo Wealth Solutions, it is now possible to access these opportunities.

Eurazeo's investment funds are specially designed to offer private investors privileged access to unlisted companies from as little as €10,000, enabling them to participate in their development, with a long-term investment horizon.

Investing in real estate

Real estate is an investment option traditionally perceived as stable and generating passive income. By purchasing real estate, whether residential or commercial, investors can benefit from regular rents and property appreciation over time. However, real estate investment is not without its risks, including property management, market fluctuations and maintenance costs. It's essential to assess the local market, profitability prospects and associated costs before taking the plunge.

Investment risks

It is essential to consider the risks associated with each type of investment. Financial markets are by nature subject to fluctuations, and past performance is no guarantee of future results. Investors must be prepared to face up to potential losses and adjust their portfolios according to market conditions. It is also important to diversify your investments to limit risk, and to regularly monitor the performance of your investments. Proactive management and a thorough understanding of risks enable investments to be better evaluated.